AG1
Amazing Humans
AG1 was facing a deterioration of trust due to the overwhelming number of shallow supplements and dubious recommendations on social media. This skepticism clouded AG1's impact, leaving potential customers unsure of where to turn. The goal was to raise collective belief by setting a new standard in the supplement industry.
We collaborated with relatable and passionate individuals like swimmer Christie Raleigh Crossley and personal trainer Trayveyon Olivier to highlight the real-life impact of AG1. Christie's resilience in overcoming medical challenges and Trayveyon's dedication to health after becoming a new dad exemplify how AG1's simple, comprehensive daily nutrition supports continuous improvement and long-term goals. By sharing their authentic stories, we aimed to create a ripple effect of trust and inspire others to believe in AG1's foundational nutrition.
Amazing Humans – Christie
When their dreams were put on hold after a medical complication left them with limited mobility, swimmer Christie Raleigh Crossley refused to quit. Today Christie’s back and going for gold with the simple and comprehensive daily nutrition of AG1.
Amazing Humans – Trayveyon
As a personal trainer, Traveyon Olivier always took care of himself to better help others. After becoming a new Dad, that took on a whole new meaning. Now with the simple, comprehensive daily nutrition of AG1, he has much longer term goals.