The Showdown: FULLY LOADED

Red Baron recently launched an action-packed new commercial, "The Showdown: Fully Loaded," set in the Wild West was created to promote its Fully Loaded Hand Tossed Style Pizza in flavors like Ultimate Pepperoni, Meat Lovers, and BBQ Chicken. The hero spot features a saloon brawl between two cowboys over a pizza, escalating into a humorous melee with characters such as wrestlers, pirates, and a even a spartan army. Viewers could engage further by scanning a QR code or clicking their TV remote to watch the full-length film.

This campaign represents a significant departure for Red Baron, influenced by consumer research showing that many frozen pizza eaters enjoy home entertainment and are movie buffs. The commercial aims to create an immersive and engaging experience. The digital content was featured across streaming TV and social media platforms through November 2023, showcasing Red Baron's bold approach to pizza advertising.