The Everyday App for Feeling Better

This campaign was meant to meet a broader audience where they are, find a universal truth that they can relate to, and ultimately compel them to learn more and/or try Headspace. All while being as simple and focused as possible.

To do this, we focused on moments of need showing simple Headspace solutions (ie, simple content examples like breathing exercises or sleepcasts, rather than some of our deeper courses). These solutions are all in service of one universal need, which we must describe in a conversational manner, the need to feel better.